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Architectural Photography

 

First impressions are the most important. For many potential customers, their first impression is going to be from photographs on your website or in your office. So make them good! 

 

There are a lot of factors which contribute to making a good architectural photograph. Here are a few key aspects that I focus on:
 

Composition


Numerous decisions must be made for selecting the best camera position, bringing attention to primary elements of interest, and either eliminating or minimizing distractions. In that regard, pretty much all genres of photography are the same. Ansel Adams was quoted as saying: "A good picture is knowing where to stand."
 

Perspective


The vertical and horizontal lines of buildings get distorted in many pictures, so walls look crooked, buildings look like they’re leaning, or lines converge.  I solve that problem in camera, or in computer post-processing.

Lighting


Light and shadows create contrast, and it's important to balance the two with good detail in the extremes. A lack of light in dark shadowy areas can create unwanted color casts. Bright outdoor light can create glare, washed out areas of the picture, and subsequent loss of detail. My solution is to shoot multiple exposures and blend them in computer post-processing.