All great advertising begins with a great visual.
Marketing research for decades has proven that readers see a picture first, then look at a caption, and then might read some of your advertising text.
Precise numbers have been tossed around and debated... such as: "the human brain process images 60,000 times faster than text," or "most people only read 20% of the words on a page." On Facebook, photos supposedly have an interaction rate of 87% compared to 4% or less for text. Don't believe it? Well, what caught your attention first on this page... the pictures or the text?
The point is... that pictures are the first, and in many cases the only, means of communication that you have with your customers. The average time viewing a web page is something like 15 seconds. So it's imperative that pictures tell the story of your business.
I can help you with that. I make memorable workplace photographs:
• building exteriors
• employees at work
Or more fundamentally... I specialize in ideas to make your sales and marketing more productive.
Not all images are created equal:
Poor quality images – those that are fuzzy, pixelated, poorly composed - are a reflection of your business, and arguably do more harm than good.
Stock photos – those that are obviously stock photos – look contrived.
You know... the ones that were created to look like a Goldman Sachs boardroom with professional models. In other words, stock pictures give your audience the impression that you have no interest in communicating a genuine picture of your business.
People make the difference:
Ask 100 business owners what makes their company excel over the competition, and 99 will probably say their employees make the difference. And, of course, it's human nature to look at pictures of people. That's why it's so important to feature pictures of employees at work in your advertising. The pictures need to be really good.... and that's my job.