Photography of People at Work



People make the difference:


A craftsman puts their heart into their work. They work with passion, care, and attention to detail. And regardless of whether your business is manufacturing, retailing, or providing a service, we're all essentially a craftsman. 


 

Ask 100 business owners what makes their company excel over the competition, and 99 will probably say their employees make the difference. And, of course, it's human nature to look at pictures of people. That's why it's so important to feature pictures of employees at work in your advertising.  You can't just simply say it; you have to show it. The pictures need to be really good... and that's my job.

 

All great advertising begins with a great visual.

Marketing research for decades has proven that readers see a picture first, then look at a caption, and then might read some of your advertising text. Pictures are the first, and in many cases the only, means of communication that you have with your customers. The average time viewing a web page is something like 15 seconds. So it's imperative that pictures tell the story of your business.  
 

Not all images are created equal:


Poor quality images – those that are fuzzy, pixelated, poorly composed - are a reflection of your business, and arguably do more harm than good. 

Stock photos – those that are obviously stock photos – look contrived. You know... the ones that were created to look like a Goldman Sachs boardroom with professional models. In other words, stock pictures give your audience the impression that you have no interest in communicating a genuine picture of your business.

 

Dynamic Images – In photography jargon, there are static images and there are dynamic images. Static images are flat, lack depth and motion. Dynamic images show movement... something which engages and encourages the viewer to explore the picture.  I can make pictures which tell the story of your business that your audience probably would have missed in a page of text.