Great Advertising Begins with a Great Visual
Marketing research for decades has proven that readers see a picture first, then look at a caption, and then might read some of your advertising text. Pictures are the first, and in many cases the only, means of communication that you have with your customers. The average time viewing a web page is something like 15 seconds, so it's imperative that pictures tell the story of your business.
People Make the Difference
Ask 100 business owners what makes their company excel over the competition, and 99 will probably say their employees make the difference. And, of course, it's human nature to look at pictures of people. That's why it's so important to feature pictures of employees at work in your advertising. The pictures need to be really good.... and that's my job. I can bring a pair of portable lights and fabric backdrop to your place of business, making professional headshots much easier for you.
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Hi Ed,
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You've done such a fantastic job, and I really can't thank you enough for the quality and speed with which you worked.
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Graham
Canvas Credit Union
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